Improve Marketing Collaboration with Sales and Agency Teams

Marketing success doesn’t happen in a vacuum. It requires constant communication and alignment between marketers and their key stakeholders — especially sales teams and external agencies.

Lack of effective collaboration leads to mistrust, inefficiency and missed opportunities. Fortunately, this guide offers 10 actionable tips marketers and creative ops pros can follow to build bridges with the sales reps and agency partners in their lives.

Readers will learn how to maximize marketing’s contributions to the business by becoming more collaborative partners through:

• Building mutual respect and foundational knowledge
• Establishing clear goals and objectives across campaigns
• Boosting accessibility to relevant content and resources
• And much more