DemandMetric recently surveyed 1000+ marketers and creatives on how they store, organize, manage, create, distribute, optimize, and analyze their digital assets. Over 40% of respondents aren’t able to easily find the digital assets they need to share with their team.
Join John Follett, Co-Founder of Demand Metric, and Aaron Kiyaani-McClary, Senior Product Marketing Manager at Brandfolder, as they share their insights and discuss:
- How to optimize your DAM process and ensure that your digital assets are getting used
- Top Challenges that marketers and creatives face when managing digital assets
- How to stop wasting money creating assets that people can't find
- How to get more visibility into content usage and what metrics are most impactful
- And much more!
John Follett, Co-founder and Chief Customer Success Officer | Demand Metric
John Follett is the Co-Founder and Chief Customer Success Officer at Demand Metric. Before joining Demand Metric, John was a consultant for the Government of Canada. Now, he oversees all aspects of marketing for Demand Metric and its partners. Outside of work, John loves spending time at the cottage with his family.
Aaron Kiyaani-McClary, Senior Product Marketing Manager | Brandfolder
Aaron has broad experience at large multinational organizations and smaller growth startups developing and executing product strategies to launch new technologies across several countries and industries. His skills reside at the intersection of business and technology, with a gift for building internal and external partnerships, turning insights into action, and curating impactful product and brand stories. He holds responsibility for all go-to-market strategy planning, product launch activity, and competitive intelligence initiatives at Brandfolder.
