The State of Digital Asset Management 2023

In times of market uncertainty, no brand can afford to waste time and money creating content that goes unused. But according to our latest State of Digital Asset Management (DAM) report, 56% still do.

We surveyed more than 300 marketers and creatives to gain a deeper understanding of the challenges they face managing digital assets in today’s fast-paced and cost-conscious landscape. This report digs into the consequences of poor asset management, the benefits of using the latest DAM technology, and how to maximize the ROI of branded content.

Key results include:

• 60% of participants still use the incorrect versions of their company logos
• 95% of marketers and creatives agree that DAM is more important than ever
• 76% of DAM users report less time spent searching for digital assets